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Deckers takes Apple-store strategy with Goleta shops

By   /   Friday, March 28th, 2014  /   Comments Off

The flagship store features Deckers’ footwear brands and highlights its recent efforts to build out its own retail infrastructure worldwide. It also shows off Deckers’ so-called “omnichannel” strategy, whereby shoppers can, for example, try shoes on in the store and complete their orders online.

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About the author

Managing Editor

Marlize van Romburgh covers banking, finance, agricultural and viticulture. She writes a weekly column on commercial real estate and a monthly column on the restaurant industry. Follow her at @marlizevr

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