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You are here:  Home  >  About the Pacific Coast Business Times

About the Pacific Coast Business Times

Pacific Coast Business Times is the weekly business journal of record serving Santa Barbara, Ventura and San Luis Obispo counties.

Now in its 15th year of publication, the Business Times has won numerous awards, including a national Society of Professional Journalists’ Sigma Delta Chi award for breaking news, “Best in Business” awards from the Society of Business Editors and Writers, and several Los Angeles Press Club awards. Our web site has twice been recognized in Editor & Publisher magazine’s “Ten that do it Right” competition.

The Business Times has the largest team devoted full-time to business and financial news on the central coast. Our multi-media platform includes weekly print editions delivered each Friday, email newsletters and alerts, events and a combined print-digital subscription that provides full access our web site.

Included with each subscription are 24 special reports including Dealmakers of the Year, Professional Careers & Higher Education, Giving Guide, our Year-end Tax & Financial Planning Guide and a number of Who’s Who sections that profile the major players in key industries. Subscriptions also include a copy of our Book of Lists, the region’s most comprehensive business-to-business directory.

Pacific Coast Business Times produces eight awards events each year, including Spirit of Small Business, Top 50 Women in Business, 101 One Hundred/Business Hall of Fame, Champions in Health Care, Latino Business Awards, Fastest Growing Companies, 40 Under 40 and our new event for 2016—Central Coast Innovation Awards. These events offer unique sponsorship and networking opportunities as well as a chance to get to know the region’s top companies. More information is available on our events page, here.

The Business Times is delivered to subscribers’ offices and homes each Friday. Copies of the newspaper are also available at local newsstand locations.

Our Contact Info

We are always happy to hear from our readers. You may reach us at the following contact information:

Our offices:

14 E. Carrillo St., Ste. A.
Santa Barbara, CA 93101
(805) 560-6950


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Newsroom Staff

Henry Dubroff

Founder and Editor
Henry Dubroff is the chairman, editor and majority owner of the Pacific Coast Business Times. He has served as the editor of The Denver Business Journal and the business editor of The Denver Post. He is a past president of the Society of American Business Editors & Writers and serves in leadership positions with United Way, Ventura County Economic Development Association, the UCSB Economic Forecast Project, the San Luis Obispo County Economic Vitality Corp., the Central Coast MIT Enterprise Forum and CSU Channel Islands.

Glenn Rabinowitz

Managing Editor
Glenn Rabinowitz is the managing editor of the Pacific Coast Business Times. He has served as managing editor of The Sun in San Bernardino, as executive editor of the San Mateo County Times, as chief of copy desks for the San Jose Mercury News and as key topics editor for the Reno Gazette-Journal. He was also an assistant news editor at the Ventura County Star. He has won Scripps Howard Foundation National Journalism Awards for web reporting and environmental reporting. He taught journalism at San Francisco State University and holds a bachelor’s degree from Northern Arizona University.

Philip Joens

Technology Editor

Philip Joens covers technology — including biotechnology and medical technology — as well as renewable energy, startups, entrepreneurship, venture capital and IPOs. He is a December 2014 graduate of the University of Missouri, where he earned his bachelor’s degree in journalism. Joens interned at NBC affiliate KTIV New 4 in his hometown of Sioux City, Iowa and at the Los Angeles Business Journal. He worked at media startup Missouri Business Alert from January to May 2015 and joined the Pacific Coast Business Times in June 2015. In his spare time, Joens is a youth and high school baseball umpire. He also enjoys baseball collecting, cycling, pond hockey and fine craft beer.

Alex Kacik

Real Estate and Finance Editor

Alex Kacik covers real estate, banking, law, nonprofits, health care and the economy. He has served as staff writer for the investigative news nonprofit Mission and State in Santa Barbara and as staff writer for the Santa Barbara-based online news website Noozhawk. He graduated from Cal Poly San Luis Obispo with a bachelor’s degree in journalism in 2010.

Chris Officer

Special Reports Editor

Chris Officer heads up the Business Times’ research and special section efforts. Previously, he was the community editor for the Carver County News  in Watertown, Minnesota, and sports editor for the Lake County Leader  in Polson, Montana. He graduated from DePaul University in Chicago and served four years in the U.S. Marine Corps.

Marissa Nall

Staff Writer

Marissa Nall covers agriculture, agribusiness, travel and tourism, small business and education. She graduated from California State University, Northridge with a bachelor’s degree in journalism in 2015. She was a production designer and assistant print managing editor for the Sundial. Prior to that, she was news editor for the student newspaper at Pierce College and a freelance editor for novels, scripts and web content.

Advertising Staff

Linda le Brock

Publisher

Linda le Brock is the publisher of the Pacific Coast Business. Le Brock happily rejoined the team at the Business Times after she was the development director for the Boys & Girls Clubs of Oxnard and Port Hueneme for four years. Before that she was the senior account executive at the Business Times. She holds a bachelor’s degree from the University of Oregon in Business Administration with a minor in marketing.

Jennifer Carusa

Director of Marketing

Jennifer Carusa is responsible for marketing the paper to potential new clients as well as handling all of the paper’s sponsorship deals. She also coordinates all the Business Times’ special events. She graduated from the University of Wisconsin in Green Bay and has been with the Business Times since 2005.

Jared Godinez

Senior Advertising Account Executive

Jared Godinez is responsible for working with clients in the following industries: real estate and construction, insurance and health care, technology, education, government & nonprofits and business products and services.  He was born and raised in Ventura and currently resides in Santa Barbara with his wife Tess. He received a bachelor’s degree in global studies from UC Santa Barbara in 2006, where he also played intercollegiate volleyball.

Veronica Kusmuk

Advertising Account Executive

Veronica Kusmuk is responsible for working with advertising clients in the following industries: banking, finance, technology, business services (CPA and law firms), hospitality, utilities, and all forms of media deals.

Cory Pironti

Ad Production Coordinator/Designer

Cory Pironti is responsible for the creation of all in-house ads, as well as working with the advertising sales reps to design, create and produce advertiser ad designs and other related artwork. She also designs all special section covers and posters, and she manages the advertising and pre-press of the newspaper. She graduated from CSU Channel Islands and lives in Ventura.

Our Mascot

Beau the Channel Island Fox

Field Representative

beau-reading

Like so many things in life today, our story begins with a blog post.

One day last winter, Marketing Director Jennifer Carusa walked into Publisher Linda le Brock’s office and told her that we needed a mascot. Her reason was that she had just read an article on a blog that was called: “How to Make Work Not Suck.” Having an office mascot was on the list.

We started a voting process with a number of animals that included a condor, a gorilla and a fox. The fox won. Cuteness was the main criterion for winning.

Around the same time, the publisher and Editor Henry Dubroff were invited to a meeting with execs from the Santa Barbara Zoo. Over ham sandwiches and giant cookies served in the boardroom, the Zoo brass explained that they wanted ideas on how to best connect to the business community.

We talked about a joint marketing project and we shared the story of our chosen and duly elected mascot. And they told us about Beau. Beau was a Channel Islands fox abandoned as a pup on San Clemente Island. Found by the Navy as a one-pound ball of fur, he was nursed back to health by the sailors.

But after a number of months of scrambling around and basically peeing on everything in sight, the Navy realized that Beau was a bit unruly to keep as a pet. We instantly liked the unruly part of Beau and there was a groundswell of support for bringing him on as our mascot.

It turns out, the Zoo had a Foster Feeder Program that, while successful in working with individual wealthy donors, could easily be extended to the corporate world for much more participation. We worked out a deal that gave us the exclusive right to take photos of Beau for our circulation and event marketing. We formally “adopted” Beau as part of the Foster Feeder Program.

We then got to have the whole Biz Times team come out to visit and meet Beau. We saw him scamper up and down in his leafy habitat and we met him in a secure feeding area. Timing was a bit tricky. The meeting had to be postponed a few times because it was mating season and the Zoo professional staff thought Beau might be too frisky for a visit.

We did finally did visit and our photographer, Nik Blaskovich, took some great shots. Still frisky, a few staff came away with stained trousers. But the cleaning bill was manageable.

Next up was the marketing push. We began with a subscription promotion. The Zoo offered $10 off a Zoo visit, plus four train tickets for anyone subscribing or renewing their subscription to the Business Times. We used the photos Nik took of Beau and created an e-blast and social media campaign to promote this special.

We sold a number of subscriptions but as Beau’s image went viral, the Zoo benefited too. Montecito Bank & Trust got in on the action and adopted through the Foster Feeder Program two baby penguins.

Then one day while we were waiting for the news department to finish proofing our weekly print edition, we were really bored and hanging out on LinkedIn. We thought it might be cool to create a page for Beau. He was signed on as “Field Representative” of the Business Times and, with a bit of creative wordsmithing, he had a pretty cool resume, a list of connections and a number of updates.

Beau continues to be marketing gold for the Business Times as Graphic Designer Cory Pironti has found new ways to use his image to market our special reports and events as well as subscriptions.

Indeed, work does not suck.

The Pacific Coast Business Times supports the Santa Barbara Zoo as a Channel Island Fox Foster Feeder. When you become a Foster Feeder you’ll be helping the Santa Barbara Zoo provide a healthy, nutritionally balanced diet for all of the animals! Click here to sponsor an animal today!

Subscribe
The Pacific Coast Business Times is a weekly business newspaper that covers Ventura, Santa Barbara and San Luis Obispo counties.

An annual subscription includes:

  • 52 issues of the newspaper, which is mailed to subscribers’ homes and offices each Friday.
    Each issue includes in-depth and exclusive business stories on business and economic trends, startup companies and venture capital, business deals and small businesses.
    A weekly editor’s column, a weekly column on commercial real estate, a personal finance section,
    stock tables and Sales Leads section with real estate, bankruptcy and civil lawsuit records
  • Monthly focus sections include Small Business, Technology and Central Coast/East Ventura County.
    We do a quarterly focus on Nonprofits & Philanthropy.
  • Monthly columnists include technology, law, restaurants and wine & viticulture.
  • Our collection of special reports (22 this year), including Spirit of Small Business, Fastest-Growing Companies, 40 Under 40, a collection of Who’s Who reports, Green Coast, Top Women in Business, and more.
  • The annual print Book of Lists, mailed out at the start of your subscription and each December.
  • Digital access to all of our online stories.

Cost: $49.99/year

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