Limoneira: The long view pays off in the short term
Just a few years ago, pundits were writing off the tri-counties citrus industry arguing our lemon groves were too costly and too inefficient to survive amid rising land prices.
But agriculture is a fickle business.
And amid the doom and gloom, some plucky survivors didn’t throw in the towel. They survived freezes and droughts and found new markets to compete in a globalized economy.
For Limoneira Co., the 114-year old grower based in Santa Paula, the long view is paying off handsomely in the short term.
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