January 28, 2023
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Spirit award winners make key social contributions


When Nobel Prize winner Muhammad Yunus of Grameen Bank spoke in Santa Barbara earlier this spring, I must confess I was puzzled about his message.

He talked about turning traditional banking upside down and creating a new form of business, a so-called “social business” that did not exist just to make a profit.
But the more I’ve looked around during the past few months, the more I can see that what Yunus was talking about was a return to the roots of the free-enterprise system rather than a radical revolution that would overturn traditional capitalism.
This may explain the common thread that ties together this year’s winners of our sixth annual Spirit of Small Business Awards.


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