March 21, 2023
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Lessons to keep your business alive through 2009


When the current period of recession ends, probably sometime next year, there will be two kinds of companies left. Those who survived and those who didn’t.

Having weathered a terrible recession in the publishing industry in 2001 and a total washout of the real estate market in my home state of Colorado a couple of decades ago, I expect my company to be around for a while.

But lately, I’ve been collecting my thoughts about what differentiates companies that can sustain themselves in really tough times and companies that can’t.

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