Star woos Hispanic readers with Siglo21
The Ventura County Star has teamed up with Oxnard-based Spanish-language radio network Lazer Broadcasting to offer a free weekly newspaper aimed at Ventura County’s Latino community.
The two are distributing 20,000 copies of a relaunched Siglo21 to 275 locations, mostly in West Ventura County. The newspaper hit stands about eight weeks ago.
George Cogswell, the Star’s publisher, couldn’t release specific financial figures but said advertising sales have grown steadily.
“It is already in the black, which is very, very encouraging, given what’s going on in the economy today,” Cogswell said of Siglo21.