Most business partners in Santa Barbara spend their weekends doing something relaxing. They unwind by sailing, golfing or hiking.
These guys go to the dump.
Ron Blitzer and Robert Richman, founders of Be Green Packaging, admit that they like to hang around the local landfill on their time off.
“That’s where we get our best ideas,” Blitzer said. “When we look at garbage – pizza boxes, meat trays, take out boxes – we see our company’s new products. That’s because our business plan is built around trash and how not to make more of it.”