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Frozen yogurt heats up as economy melts down

By   /   Friday, July 10th, 2009  /   Comments Off on Frozen yogurt heats up as economy melts down

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Stroll along State Street in Santa Barbara and you’ll find them dotted around town like candy sprinkles. There’s Yogurtland, Red Mango, Rock’n Yogurt and Pinkberry — to name a few. In Ventura and Oxnard, there’s Yogurberry, Tutti Frutti, Golden Swirl and U Yogurt, and up in San Luis Obispo, Bali’s and Yogurt Creations are just around the corner from each other.

In total, the Tri-Counties have about 40 frozen yogurt shops. With so many stores around and an economy in meltdown, full-out yogurt wars would seem to be on the horizon — but for now at least, demand seems to be enough to keep things cool.

Than Tran, owner of YoYumYum frozen yogurt, opened his fourth shop location in Goleta  during the Fourth of July weekend — just a year after opening his very first in Huntington Beach. He said that the success of his first three stores prompted him to open the fourth, located next to Zodo’s Bowling and Beyond on Calle Real in Goleta.

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