November 21, 2023
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Drinking but not staying


Visitors will keep coming to the region this year to enjoy a glass or two of Central Coast wine, but they probably won’t stay long.

The tri-county tourism outlook indicates that while wineries can expect tasting room visits and sales to go up, area hotels and resorts will likely see continued price and occupancy rate depression at least into the first part of the year.

The Central Coast tourism industry reached bottom in 2009, and experts agree that the slow crawl out will mean targeted marketing to both in-state travelers and foreigners who still have money to spend.

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