Whole Foods Market has been in expansion mode for the better part of two decades. As it has opened stores in the Tri-Counties, entrepreneurs have worked to get their products on the stores’ shelves.
Beth Bailey is a Santa Barbara mother of two who founded The Kiddo Co. The company makes all-natural, all-organic “squeezies,” resealable servings of squeezable snacks. The first two flavors are “super sweet potato” and “wild blueberry apple,” and the snacks are on shelves at the Santa Barbara Whole Foods and Lazy Acres, the longtime Santa Barbara natural foods store.
“Only so many people are going to go to the Santa Barbara farmer’s market, get some broccoli, steam it and put it in the perfect containers for their kids. It’s very time-consuming,” said Bailey, who has an MBA from the UCLA Anderson School of Management and once worked for Procter & Gamble. “Kids love healthy foods. You take a kid to a farmer’s market, and they have a great time eating things they wouldn’t otherwise see.”