Starring role for GreenRock: Ramco turns recycled aggregate into profit center
Tough times force every business owner to rethink. For Recycled Aggregate Materials Co. of Simi Valley, it meant envisioning how the business it had been in for 30 years — recycling concrete and asphalt into the base for road beds — could meet new demands for greener building materials.
The result is GreenRock, a new line of eco-friendly landscaping gravel from the family-run business, which goes by the shorthand Ramco. The product had its national television debut this month when GreenRock assisted on a Sherman Oaks project on the HGTV home improvement show “Don’t Sweat It.”
Founded in 1947 by Ralph Newman, Ramco is now run by Dennis Newman, son of the founder, and Ken Newman, the founder’s grandson. For most of its history, it’s been tightly involved in the construction of highways and roads, especially in Los Angeles County. The 23-person company has plants in Sun Valley and Rialto that crush virgin or recycled rock into the material for road beds.