February 6, 2023
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Climbing through the clouds: Jeep tour business grows in region's wine hotspots


Cloud Climber Jeeps was one of the first wine country tour companies in Santa Barbara and the Santa Ynez Valley. Now it’s hoping to blaze the trail in Ojai and Paso Robles, too.

The company, founded in 1999 by Dave and Sybil DeMauro, offers back-country and wine tours, taking upwards of 5,000 people a year around in its signature yellow Jeeps. With the Santa Barbara County market now saturated by guided tour services, Cloud Climber recently expanded to Paso Robles and Ojai, both places where it hopes to stay ahead of the curve and establish itself before the tourism markets there peak.

“We like to be pioneers,” Dave DeMauro said.

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