Morro Bay considers up-market tourism branding

You are here: Home > Tri-County Economy > Central Coast > Current Article

Morro Bay considers up-market tourism branding

By Dana Olsen / Friday, April 6th, 2012 / Comments Off on Morro Bay considers up-market tourism branding

Morro Bay is changing the way it markets itself. The small coastal town in San Luis Obispo County is known largely for its harbor and fishing industry, but tourism is the city’s biggest moneymaker — and the newly formed Tourism Business Improvement District plans to capitalize on out-of-town visitors. “Morro Bay is a beautiful town,…

This article is only available to Business Times subscribers

Subscribers: LOG IN or REGISTER for complete digital access.
Not a Subscriber? SUBSCRIBE for full access to our weekly newspaper, online edition and Book of Lists.
Check the STATUS of your Subscription Account.