December 4, 2022
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Morro Bay considers up-market tourism branding

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Morro Bay is changing the way it markets itself. The small coastal town in San Luis Obispo County is known largely for its harbor and fishing industry, but tourism is the city’s biggest moneymaker — and the newly formed Tourism Business Improvement District plans to capitalize on out-of-town visitors. “Morro Bay is a beautiful town,…

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