Santa Barbara-based FindTheBest has raised $11 million in venture capital from New World Ventures and Kleiner Perkins Caufield & Byers, among others.
FindTheBest has created a comparison engine that weaves data together from credible sources to help users make decisions about everything from where to take a ski trip, where to go to college or which flat screen TV is the best deal for their needs. The company works with more than 100 publishers, who can embed the firm’s content in their sites, and has data on 800 products and services.
The company was founded by Kevin O’Connor, the former founder of DoubleClick, which was sold for more than $3 billion to Google in 2007.
FindTheBest did not disclose other investors or terms of the deal. Kleiner Perkins, one of the most prominent venture capital firms in Silicon Valley, invested $2 million in late 2010 and another $4 million in mid-2011, according to data compiled by TechCrunch.