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RingRevenue dials up new software focus

By   /   Friday, October 18th, 2013  /   Comments Off on RingRevenue dials up new software focus

RingRevenue, the region’s fastest-growing company last year, has rebranded itself with a focus on its marketing software for corporate customers and added an executive from Salesforce.com’s acquisition team to its board of directors.

The Santa Barbara company’s new name will be Invoca. The firm makes a software platform that lets marketers insert unique telephone numbers into campaigns and then filter, track and give credit for incoming calls.

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