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The art of advertising: PureClick keeps an eye on Google

By   /   Friday, October 18th, 2013  /   Comments Off on The art of advertising: PureClick keeps an eye on Google

Internet veteran Tim Rodgers founded PureClick with a simple goal. Google’s display advertising networks offer to place banners and ads on thousands of websites across the Internet, playing a sort of matchmaker by putting those ads next to what it deems to be the most relevant content. PureClick aims to let advertisers double-check Google’s work.

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