2013 attendance at Savor the Central Coast climbs 5.8%
San Luis Obispo County’s fourth annual Savor the Central Coast again posted growth in attendance and revenue.
The four-day food and wine event, presented by Visit San Luis Obispo County and Sunset magazine, hosted more than 10,500 guests at the Santa Margarita Ranch from Sept. 26 to Sept. 29, reflecting a 5.8 percent increase over 2012.
Revenues from the event boosted the local economy by $4.5 million, a 27.2 percent increase over last year, according to event organizers. It generated $71,072 in estimated local sales tax, and out-of-town attendees spent an average $372.40 on lodging.
“Sunset Savor the Central Coast has risen to become one of the regions’ most unique wine and food events, creating lasting experiences for tourists to San Luis Obispo County,” Stacie Jacob, executive director of Visit San Luis Obispo County, said in a statement. “As the area’s signature event, Savor creates national recognition for local tourism, positioning the Central Coast and its unique places as a top destination.”
Organizers for the event, now ranked among the nation’s top food and wine festivals, are already working on plans for 2014. The fifth annual event, slated for Sept. 25 to Sept. 28, will focus on the main activities at Santa Margarita Ranch and include adventure tours, special dinners and VIP events throughout the county.