Editorial: CSUCI professors team with Yunus
By Editorial Board Friday, March 21st, 2014
Two CSU Channel Islands staffers and Nobel Laureate Muhammad Yunus have launched the first textbook on social business.
The Yunus model of a society driven by social entrepreneurs who practice what has been also called “enlightened capitalism” has captivated an audience of mainly younger innovators.
But it also has led California to create a new category of company known as a “benefit corporation,” a category that Ventura-based Patagonia joined as the first registered member.
Now Professor Andrea Grove and Associate Vice President for Administrative Affairs Gary Berg have published “Social Business: Theory, Practice and Critical Perspective,” a first-of-its-kind text published by Springer that includes a forward by Yunus.
Channel Islands is the home of the California Institute for Social Business, founded by Yunus and Berg and headed by co-founder Grove. It’s all part of the Martin V. Smith School of Business at CSUCI and funded in part by the Conrad Hilton Foundation.