February 23, 2024
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Nurturing the sole: Heeluxe leverages deals with Deckers, New Balance


Four years after launching a shoe insert that failed to bring homerun sales, Geoffrey Gray now has a thriving business in Heeluxe, a Goleta-based research lab for developing high performance footwear for the likes of New Balance, Mizuno and Deckers Brands, the parent company of Teva sandals.


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