February 7, 2023
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San Luis Obispo’s Tom Adamski dies of cancer


Tom Adamski of San Luis Obispo, who was chief executive officer of Publicis Groupe’s Razorfish Global network, died after a battle with cancer. He was 43 years old.

Adamski was an advertising account executive at Web Associates in Santa Barbara, which later became Level Studios and relocated to San Luis Obispo. He served as CEO of that agency from 2002-2012. In 2010, Rosetta bought Level Studios and, in 2011, Publicis bought Rosetta.

According to Adweek, “Adamski specialized in facilitating the agency world’s shift toward a digital-first marketing model. In addition to managing the Razorfish Global network — digital agency Razorfish, consumer-engagement agency Rosetta, Apple shop Level Studios and JPMorgan Chase unit ROAR — he served as a member of P12, a committee comprised of top executives from Publicis agencies who manage governance of the larger organization.”

Adamski had been chief executive officer of Rosetta, which Publicis folded into the larger global group, and he reported directly to Publicis Groupe CEO Maurice Levy, according to Adweek, which reported that Levy said, “We are deeply saddened by the loss of Tom Adamski. Tom was an important part of the Publicis family for many years, serving as a member of the P12, and left a significant mark on the Groupe.”

He is survived by a wife and three children. Memorial service details have not been announced.

• Contact Glenn Rabinowitz at grabinowitz@pacbiztimes.com.