February 23, 2024
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Regulations put curbs on SB County wine tourism


Santa Barbara County has a solid viticulture industry but growth has been hindered by ordinances restricting owners from building restaurants or tasting rooms, said Shelby Sim, director of Visit Santa Ynez Valley, at a Jan. 14 tourism and economic update event. He quoted a study by the Santa Barbara Vintners Association that said annual revenue…


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