Microsoft buying Lynda.com parent LinkedIn for $26 billion
Lynda.com parent LinkedIn is being acquired by Microsoft for $26 billion.
LinkedIn bought the Carpinteria-based web tutorial service Lynda.com just over a year ago for $1.5 billion. Lynda.com still has about 350 employees at its office at 6410 Via Real in Carpinteria.
Microsoft’s acquisition of professional social network LinkedIn is one of the largest technology industry deals on record, as the maker of Windows software attempts to put itself at the center of people’s business lives. Microsoft will now control Lynda.com, which makes online training videos that show users how to use various types of software and equipment.
The deal is a way for Microsoft, which largely missed out on the consumer Web boom dominated by the likes of Google and Facebook Inc., to sprint ahead in social tools -– in this case, for professionals. While Chief Executive Officer Satya Nadella has drawn kudos for efforts to reshape the company and reignite sales growth, the board is urging an even faster shift toward software and services delivered over the Internet.
Microsoft will pay $196 per share in an all-cash transaction, inclusive of LinkedIn’s net cash, a 49.5 percent premium to LinkedIn’s closing price June 10. LinkedIn will retain its brand, culture and independence and Jeff Weiner will remain chief executive officer of the company, Microsoft said in a statement June 13. The deal is the most expensive relative to earnings of any takeover valued at more than $5 billion this year, according to data compiled by Bloomberg.
The deal is the biggest ever for Microsoft as Nadella, 48, focuses on appealing to business customers with cloud-based services and productivity tools rather than regular customers. In a presentation announcing the deal, Redmond, Wash.-based Microsoft outlined a vision in which a person’s LinkedIn profile resides at the middle of other pieces of their work life, connecting with Windows, Outlook, Excel, PowerPoint, Skype and other Microsoft products.
Microsoft’s digital assistant Cortana could provide users with information pulled from LinkedIn about participants in an upcoming meeting, for example, while a LinkedIn newsfeed will serve up articles based on projects that users are working on. Other products could include a kind of consulting service that will suggest an “expert” who might be able to help with a given project.
Microsoft could build LinkedIn, the largest global professional network, into a major customer relationship management software system for salespeople, pushing into an area dominated by Salesforce.com Inc.
LinkedIn has long been valued for having the potential viral growth of a social network with the recurring revenues of a software-as-a-service business. But recently, growth has started to slow and it’s been more difficult to get people to return to the site and pay for services. The company has been rethinking its strategy, redesigning its suite of mobile applications to make the product easier to use. Combining with Microsoft would give LinkedIn a boost in members with reasons to visit, making it more useful if people are sharing updates more frequently.
Microsoft started talking with LinkedIn about a possible deal in January, Nadella said. That’s right before LinkedIn reported a lower-than-expected revenue forecast that caused its stock to fall more than 40 percent in a day. The talks got serious once Nadella mentioned his vision for the structure, telling Weiner that LinkedIn could continue to operate independently, like Facebook’s WhatsApp or Google’s YouTube, Weiner said.
• Bloomberg News contributed to this report. Contact Philip Joens at pjoens@pacbiztimes.com.
