Software developer MindBody partners with Google
San Luis Obispo-based software developer MindBody announced a partnership with Google on Jan. 3 that aims to help people book fitness classes via a new platform called Reserve with Google.
People will be able to schedule fitness and wellness classes directly from Google Maps, Google Search and a new standalone website. In this pilot stage, Reserve with Google will populate fitness class schedules of MindBody subscribers who are within 10,000 square miles of New York City, San Francisco and Los Angeles.
“By incorporating Reserve with Google into the MindBody Network, we aim to bring even more customers to our wellness business subscribers,” MindBody CEO and co-founder Rick Stollmeyer said in a news release. “This aligns beautifully with our vision of a transaction-enabled marketplace connecting the world of wellness.”
Users can search for the type of fitness class or a specific fitness studio nearby, click on the desired class time and complete their booking and payment directly through Google. The booking is then instantly updated in the fitness studio’s MindBody software.
The developer of merchant processing software for yoga and fitness studios announced another partnership with Under Armour in October that allows users of Under Armour’s MyFitnessPal app to find fitness classes near them through the app. Under Armour paid $475 million acquiring the app and its 80 million users in February 2015.
MindBody’s stock was up 30 cents or 1.4 percent to $21.60 as of 12:40 p.m. PST.
• Contact Alex Kacik at akacik@pacbiztimes.com.
