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Marketing analytics firm Invoca banking on artificial intelligence

By   /   Friday, August 18th, 2017  /   Comments Off on Marketing analytics firm Invoca banking on artificial intelligence

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Invoca is integrating artificial intelligence into its Voice Marketing Cloud products. As machines and software get smarter, so too will telemarketers. Santa Barbara-based phone call marketing analytics firm Invoca announced Aug. 7 that it would integrate artificial intelligence into its Voice Marketing Cloud products, gleaning information like language patterns from customer calls. And the new…

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