May 15, 2024
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Fess Parker hotel in Santa Barbara upping its game


Santa Barbara’s waterfront Fess Parker hotel is expected to undergo a $15 million renovation in October and reopen as a re-flagged Hilton resort. Hilton and hotel sources would not confirm the date for the rebranding, but said the company had selected a marketing agency to handle the transition. The upgrades will mark a new era…


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