July 16, 2024
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E-commerce spurring retail reinvention


Brick-and-mortar stores such as this Macy’s at the Paseo Nuevo mall which closed in 2017 must do more to engage customers. Far from driving retailers out of business, e-commerce is enabling a streamlined supply chain at brick-and-mortar stores and reinventing the way they connect with their customers. On a panel at the MIT Enterprise Forum…


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