May 25, 2024
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Attractions for local residents key to tourism


Kathy Janega-Dykes, president and CEO of Visit Santa Barbara, speaks at the Visit Santa Barbara 2018 Travel Outlook on Oct. 19. (Marissa Nall photo)   Santa Barbara will have to expand its appeal to local residents and come up with new attractions if it wants to cross the $2 billion mark in tourism spending. That…


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