February 23, 2024
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Ritz-Carlton Bacara, Santa Barbara may drop Bacara from name


The Ritz-Carlton Bacara in Goleta. Could the name Bacara be headed for the sunset? At the annual Hospitality Santa Barbara Awards on Jan. 31, the Ritz-Carlton Bacara was introduced as simply Ritz-Carlton Santa Barbara, perhaps a sign that the original moniker for the luxury resort now flagged under one of the luxury brands of the…


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