October 1, 2022
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HG Insights partners with Marketo on new product

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HG Insights announced a new product May 23 developed in partnership with Adobe-owned marketing automation firm Marketo. The Santa Barbara marketing intelligence company combined its technographics software with Marketo’s Engage, a product for business-to-business marketers that follows customers throughout the buying process. HG Insights’ software combs through online documents for information on what technologies those…

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