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The Trade Desk’s faith in connected TV advertising pays off

By   /   Monday, July 29th, 2019  /   Comments Off on The Trade Desk’s faith in connected TV advertising pays off

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The Trade Desk CEO Jeff Green’s faith in the future of connected TV advertising was rewarded when Amazon announced that it was opening up its CTV apps to other ad-buying technologies. Shares for the Ventura programmatic advertising platform had slipped back down around 6 percent July 29 after surging to a new 52-week high of…

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