July 16, 2024
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Trade Desk profits from Google’s delay on cookie phaseout


The Trade Desk’s stock rose double-digit percentage points in a week, thanks in large part to Google’s news that it will be delaying its plan to phase out third-party cookies until the second half of 2023. Shares of The Trade Desk, a Ventura-based advertising technology company, opened at $66.23 on June 24, the day of…


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