Trade Desk adds tech marketing pioneer to board
Andrea “Andy” Cunningham, who early in her career helped launch the Apple Macintosh computer, has joined the board of directors of The Trade Desk, the Ventura-based internet advertising company announced Jan. 18.
Cunningham worked closely with Steve Jobs at Apple, and managed marketing campaigns for his other companies, Pixar and NeXT. She is the founder and president of Cunningham Collective, a marketing strategy firm, and has developed strategies and campaigns for companies including IBM, HP and Cisco. She serves on the boards of a handful of privately held companies and nonprofits, and is on the advisory board of UNICEF
“I have known Andy as one of the most influential forces in tech marketing for many years, and I’m thrilled to bring her expertise and experience to The Trade Desk’s board of directors,” Trade Desk CEO Jeff Green said in a company statement. “Andy’s unique perspective on the evolution of this industry will be valuable as more and more of the world’s leading marketers unleash the power of data-driven precision.”