February 22, 2024
Loading...
You are here:  Home  >  Columns  >  Current Article

Mercado: Sonos is banking heavily on new products, same customers

IN THIS ARTICLE

If there's one thing I have noticed since I started following Sonos, it is how proud the company is when existing households in their pipeline buy more products. That isn't to say Sonos isn't focused on always marketing to new customers — a metric which grew 9% in the latest fiscal year with the company…

Subscribe

    This article is only available to Business Times subscribers
  • Subscribers: or REGISTER for complete digital access.
  • Not a Subscriber? SUBSCRIBE for full access to our weekly newspaper, online edition and Book of Lists.
  • Check the STATUS of your Subscription Account.