June 17, 2024
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Street smarts: Santa Barbara hotels struggle in April

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Visit Santa Barbara, the marketing organization for the Santa Barbara South Coast region, on May 20 presented hotel performance data for April 2024. The Santa Barbara South Coast hotel occupancy decreased by 2% in April 2024, compared to April 2023.  Hotel occupancy was 72% in April 2024.  The average rate for a Santa Barbara South Coast…

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