August 1, 2025
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Vital signs: Consumers embrace AI, but not in replacing humans, Invoca report finds

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Santa Barbara-based Invoca recently released its 2025 B2C Buyer Experience Report, revealing how consumers still value human connection even as they embrace utilizing AI in their buying journey. The study surveyed 1,000 consumers making high-stakes purchases.  For one, the study found that 41% of respondents now actively use generative AI platforms like ChatGPT, Claude, and Gemini…

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