By Staff Report Wednesday, August 6th, 2025

Goleta-based AppFolio, a software company for the real estate industry, announced July 31 that its board of directors has appointed Tim Eaton as CFO, effective July 30.

“Tim’s appointment reflects his impactful leadership in positioning AppFolio for long-term growth and success,” said Shane Trigg, CEO of AppFolio. “I look forward to continuing to partner with Tim as we drive AppFolio’s path forward, focused on creating even greater value for our customers, our people, and our shareholders.”

Eaton’s appointment comes after having served as interim CFO since October 2024. Eaton first joined the company in 2020, holding key positions, including chief of staff to the CEO and others. Before joining AppFolio, Eaton had worked in various positions at places like Visa, Google and Goldman Sachs.

“AppFolio’s future is bright, and I am deeply proud to be part of an organization that values continuous innovation, close customer partnerships, and building trust every day,” said Eaton. “We are building the platform where the real estate industry comes to do business, and I am honored to fully embrace the CFO role and help lead our exceptional team as we power the future of the real estate industry.”