By Jorge Mercado Sunday, June 14th, 2026

Ventura-based adtech firm The Trade Desk has appointed Sarah Gavin as its new executive vice president and chief marketing officer. 

Announced June 11, Gavin will lead TTD’s marketing organization, overseeing global brand, communications, customer marketing, and demand generation efforts, playing a key role in deepening engagement with customers and partners, and advancing its vision for the open internet. 

Gavin joined the company on June 15, most recently serving as chief communications officer and interim chief marketing officer at Zendesk, where she helped lead the company’s transformation into an AI-powered customer service leader. She has also worked at Google.

“The Trade Desk has earned the trust of the world’s leading marketers by helping them navigate an increasingly complex advertising landscape,” said Gavin. 

“What stands out to me is not only the strength of the platform and vision, but the company’s relentless focus on customer success. As both technology and consumer behavior continue to evolve, there is an incredible opportunity to help marketers better understand the value of the open internet and the role The Trade Desk plays in driving growth. I’m thrilled to join Jeff and the team and help amplify that story around the world.”