June 24, 2026
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Sonos’ latest evolution involves an in-car listening experience

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Santa Barbara-based Sonos is continuing to expand into new opportunities as the speaker company announced it is partnering with Škoda, serving as the audio partner for the brand’s new flagship electric vehicle, Škoda Peaq. 

As part of the collaboration, Sonos has architected the in-cabin listening experience from the ground up, shaping how music, voice, and entertainment are experienced throughout the vehicle, according to the press release.

“Sonos is built around the idea that sound should move effortlessly through the home. The car is an increasingly natural extension of that — a place where the quality of what people hear matters just as much,” said Sonos CEO Tom Conrad. “As listening flows beyond the front door, this partnership enables us to imagine how the Sonos system can too. We are excited to partner with Škoda to create a truly premium in-car listening experience for the Peaq.”