
Santa Barbara startup Plug targets party scene at colleges
IN THIS ARTICLE
- Higher Education Topic
- Katie Swalm Author
By Katie Swalm Friday, May 5th, 2017

Melvin Zaid moved to Santa Barbara from Italy several years ago and became enamored with Isla Vista’s culture: its proximity to the beach, its lively college student population and its penchant for parties. However, he noticed some problems as well: parties are hard to find if you don’t know anyone in IV and, with the…