June 10, 2025
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Street smarts: SeaVees partners with founding company for limited release

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Santa Barbara-based SeaVees is partnering with its original founder, BFGoodrich Tires, for a new limited-edition sneaker in honor of the brand’s 60th anniversary. The Founder’s Edition Yacht Shoe marks a historic reunion: the first time SeaVees and BFGoodrich have teamed up since the tire company originally founded the shoe brand in 1964. Launched in 1964 by BFGoodrich, SeaVees pioneered…

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