By Jorge Mercado Monday, June 29th, 2026

Sonos, a maker of audio products, is trimming its workforce by 3% after the company confirmed it would be laying people off, including some positions at its headquarters in Santa Barbara.

First reported by Bloomberg on June 25, the job cuts would affect the company’s user experience, product, and design teams to save on costs. In Sonos latest earnings report, the company announced total operating expenses of $156.4 million, as well as a net loss of $28.8 million.

A Sonos spokesperson told the Business Times that the layoffs were “with the aim to remove layers and streamline our teams so that they can execute with greater autonomy and speed.” The job cuts also had nothing to do with AI, according to Bloomberg.

The reduction in headcount also includes senior-level positions, and the spokesperson said that they would be spread across the company’s global offices, including its Santa Barbara headquarters. Sonos employs 1,840 people worldwide, meaning a 3% layoff equates to about 55 people.

Asked about the company’s commitment to the region, the spokesperson said: “We love Santa Barbara – it’s part of our DNA.”

“We continue to have many employees, including most of our senior leadership team, based in the Santa Barbara region, with others in LA and surrounding areas commuting to the office often,” the spokesperson said.

Sonos shares have fallen since the news, ending the week of June 26 at $13.57 a share, a 1.1% drop since June 25 and a 7.5% drop since June 19. Year-to-date, shares are down 22.4%.