April 2, 2024
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Eve Gelb

Chief Innovation Officer, Gold Coast Health Plan

Gold Coast Health Plan (GCHP) appointed Eve Gelb as its new Chief Innovation Officer. With a proven track record of success, Gelb will serve in a critical role, helping drive excellence, innovation, and quality care for GCHP’s more than 250,000 Medi-Cal members.

Gelb joins an exceptional team of executive leaders that is poised to help transform GCHP into a leading health care plan. Her role as Chief Innovation Officer will have an immediate impact on GCHP’s capacity and capability for health plan improvement as the organization strives to build equity and access to quality health care for all members.

Gelb is a highly regarded health care leader in Medicare. Her professional career outlines her commitment to serving people facing economic and social barriers to health care over the last 25 years. She held progressive roles within SCAN Health Plan, starting as a trainer in health care services in 1997 and concluding her time with the organization as Senior Vice President of Duals, or those with both Medicare and Medi-Cal coverage. Throughout her tenure with SCAN, she led and directed several critical organizational shifts, elevating her role in the company with each change, and held the positions of Director of Geriatric Practice Innovation, Senior Vice President of Health Care Services, and Senior Vice President of Member and Community Health.

Gelb holds a Master of Public Health from Tulane University and a Bachelor of Arts in Anthropology from the University of California, Los Angeles.


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