Nip, tuck and click: Etna’s regulatory know-how is key to success with clinics

With the latest in advanced medical technology and techniques, today’s aesthetic surgeons can make just about anyone beautiful. But who makes those clinics beautiful online? San Luis Obispo-based Etna Interactive has been providing digital medical marketing for a decade to everything from single-physician practices to regional clinic networks to medical device makers such as Read More →
Marian becomes Level III Trauma Center
Marian Regional Medical Center in Santa Maria has officially become a Level III Trauma Center, enabling the hospital to take in seriously injured and emergency patients. The county of Santa Barbara’s Emergency Medical Services Agency designated Marian as a trauma center on April 26, a month after a team of surveyors conducted an on-site evaluation Read More →
Markwith to retire from top post at Sierra Vista
After eight years at the helm of San Luis Obispo’s Sierra Vista Regional Medical Center, Candace “Candy” Markwith will retire in September. Markwith, who has been head of the 164-bed hospital since March 2005, announced her upcoming retirement on March 25. With 772 employees, Sierra Vista is the largest employer in the city of San Read More →

Caught in the Act: Small firms gear up for health-care reform

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French Hospital on track with $39M upgrade
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