The art of advertising: PureClick keeps an eye on Google
Internet veteran Tim Rodgers founded PureClick with a simple goal. Google’s display advertising networks offer to place banners and ads on thousands of websites across the Internet, playing a sort of matchmaker by putting those ads next to what it deems to be the most relevant content. PureClick aims to let advertisers double-check Google’s work.
RingRevenue dials up new software focus
RingRevenue, the region’s fastest-growing company last year, has rebranded itself with a focus on its marketing software for corporate customers and added an executive from Salesforce.com’s acquisition team to its board of directors.
The Santa Barbara company’s new name will be Invoca. The firm makes a software platform that lets marketers insert unique telephone numbers into campaigns and then filter, track and give credit for incoming calls.
Brown taps Ventura County as one of state’s ‘innovation hubs’
Gov. Jerry Brown has named Ventura and Kern counties among four newly-established innovation hubs designed to spur job growth. The so-called Kern-Ventura i-Hub is designed to foster the growth of high-tech companies in aerospace, energy and other fields and is part of the California iDEA Hub. It will be based in Ridgecrest, in Kern County Read More →
Crowdfunding firm buys Santa Barbara startup, launches investing platform
Invested.in, the crowdfunding technology platform founded by Conejo Valley entrepreneur Alon Goren, has acquired MyNewFinancialAdvisor, a Santa Barbara startup.
To catch a hacker: Camarillo firm releases security system
A small Camarillo IT firm is making its stand against the avalanche of hacking attempts that slows down Internet access on a daily basis.
Last plant standing: PG&E touts safety upgrades at Diablo Canyon
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