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Schlomer-Fischer: Brand innovation requires creativity

By   /  Friday, September 14th, 2018  /  Education, Latest news, Op/Eds, Opinion  /  Comments Off on Schlomer-Fischer: Brand innovation requires creativity

By Erika Schlomer-Fischer Chaos or creative brand opportunity? Technological shifts are being felt at many levels in business and our daily lives today. Human adaptation to these shifts has always created anxiety due to social, economic and power-based changes. The field of Austrian economics aptly refers to this period of change as “creative destruction.” As Read More →

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McKay: Creating brand identity, personality essential

By   /  Friday, June 29th, 2018  /  Latest news, Op/Eds, Opinion  /  Comments Off on McKay: Creating brand identity, personality essential

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Targeted marketing key to loyal customers

By   /  Friday, January 6th, 2017  /  Latest news, Op/Eds  /  Comments Off on Targeted marketing key to loyal customers

By Sarah Fischbach Consumerism gets a bad rap, particularly during the holiday shopping season, which has just drawn to a close. It is often defined as frivolous buying of products just for the purpose of buying. But consumerism does not have to be negative; it can be defined as an informed decision-making process in the Read More →

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How to move customers to say ‘I do’

By   /  Friday, October 23rd, 2015  /  Op/Eds  /  Comments Off on How to move customers to say ‘I do’

In today’s digital world, we are bombarded with brand promises, marketing messages, sales pitches and promotional offers at every turn.  It is nearly impossible to siphon the constant stream of data that invades our space — whether it be at work, at home or at play. So what does it take to for us to Read More →

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