Schlomer-Fischer: Brand innovation requires creativity
By Erika Schlomer-Fischer Chaos or creative brand opportunity? Technological shifts are being felt at many levels in business and our daily lives today. Human adaptation to these shifts has always created anxiety due to social, economic and power-based changes. The field of Austrian economics aptly refers to this period of change as “creative destruction.” As Read More →
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Breeden: Cunningham legislation thoughtful approach to ride share safety
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Read More →Richards: Gender, ethics matter in negotiations
By Judith Richards Ten years ago, I began incorporating a videotaped role-playing, coalition bargaining exercise into the negotiation and conflict management class I developed for the California Lutheran University MBA program. The simulation gives students an opportunity to practice using persuasion, collaboration and conflict resolution skills to overcome a competitive scenario. Examining how these simulations Read More →
Read More →Pacific Pride Festival celebrates LGBTQ community
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Read More →Oliver: How to build a strong ethics program
By Carl Oliver Some companies spend a lot on ethics programs, and some spend a little. Cost is not a good measure of effectiveness. Some expensive efforts have little effect, and some inexpensive efforts produce excellent results. There are three rules to a strong ethics program. First, managers are responsible for knowing and complying with Read More →
Read More →Parker Brown: Don’t overlook positives of Trump economy
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Read More →Hill: Marketing to millennials and Gen Z
By Jodi Hill Working in higher education marketing and teaching millennial graduate students, I’ve learned a bit about how to speak to, work with and market to millennials, those born between 1980 and 1994. Now we’re also faced with Gen Z, who are starting to enter the workforce. Born after 1995, this generation is considered Read More →
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