Ad tracking strategy pays off in $2.3B Conversant deal
It took him two years, but John Giuliani is the man who finally made Conversant ready for a sale. And even though his stake in the Westlake Village-based advertising technology firm’s $2.3 billion cash-and-stock merger with Alliance Data Systems announced Sept. 11 will be worth about $96 million, Giuliani has no plans to cash Read More →
Read More →50 Fastest-Growing Companies 2014 announced
Learn more about this year’s featured companies and the Sept. 18 awards event.
Read More →Conversant profits on track, extends buybacks
Westlake Village-based digital marketing firm Conversant stayed on track with earnings but slightly missed Wall Street’s revenue targets as it committed to returning $150 million more in cash to shareholders through stock buybacks.
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Conversant dials down on new ad strategy
Conversant will align all of its business units — including a new SET Media video unit that it acquired for $26 million in cash and $4 million in stock days after its name change — around the goal of direct conversations between advertisers and consumers.
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