It took him two years, but John Giuliani is the man who finally made Conversant ready for a sale. And even though his stake in the Westlake Village-based advertising technology firm’s $2.3 billion cash-and-stock merger with Alliance Data Systems announced Sept. 11 will be worth about $96 million, Giuliani has no plans to cash Read More →
In what could be the region’s biggest-ever day for tech deals, Westlake Village-based Conversant said it will be sold to Dallas-based Alliance Data Systems in a deal valued at $2.3 billion, and Santa Barbara-based Eucalyptus Systems said it will be bought by HP.
Westlake Village-based digital marketing firm Conversant stayed on track with earnings but slightly missed Wall Street’s revenue targets as it committed to returning $150 million more in cash to shareholders through stock buybacks.
Conversant will align all of its business units — including a new SET Media video unit that it acquired for $26 million in cash and $4 million in stock days after its name change — around the goal of direct conversations between advertisers and consumers.