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Santa Barbara County wine group abandons bid for BID

By   /  Thursday, October 29th, 2020  /  Agribusiness, Central Coast, Latest news, South Coast, Top Stories, Top Story, Tourism, Tri-County Economy, Wine & Viticulture  /  Comments Off on Santa Barbara County wine group abandons bid for BID

The Santa Barbara County Vintners Association has abandoned its two-year effort to establish the world’s first wine business improvement district, or BID, as an answer to its longstanding problem of lagging behind other wine regions in marketing spending. Vintners Association Executive Director Alison Laslett said in an Oct. 29 letter to members, co-signed by the Read More →

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Wineries spar over marketing district

By   /  Saturday, October 3rd, 2020  /  Agribusiness, left, Tourism, Wine & Viticulture  /  Comments Off on Wineries spar over marketing district

A two-year push by the Santa Barbara County Vintners Association to establish the world’s first wine business improvement district is running into opposition from a recently formed coalition of wineries seeking a compromise more acceptable to many smaller producers. The Santa Barbara County Wine Country Coalition sent an email Sept. 25 to 300 wineries in Read More →

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