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Economy encourages women to look to entrepreneurship

By   /   Monday, December 14th, 2009  /   Comments Off on Economy encourages women to look to entrepreneurship

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Rosandra Heffefingers was a successful project leader at a Ventura insurance brokerage firm — until her job fell out from beneath her.

“They just decided it was no longer a lucrative project, so my position wasn’t necessary,” she said. Facing dim prospects in a difficult job market, she decided to look into entrepreneurship as an alternative.

Heffefingers isn’t alone. A recession means hard times for many women who have lost their jobs, but some are taking matters into their own hands by starting their own businesses. And in the Tri-Counties, a growing community of female entrepreneurs is connecting through organizations such as Women’s Economic Ventures, which provides them with classes, networking and loans.

WEV is a nonprofit that lets women network with people who currently have businesses and build solid business skills.
“I saw an ad for a WEV orientation in the paper and decided to go, but I was as new and green as you can imagine,” Heffefingers said.

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