June 28, 2022
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Deckers takes Apple-store strategy with Goleta shops

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Deckers Outdoor Corp. has opened retail stores for its footwear brands at its new campus headquarters in Goleta. The Ugg boot parent's stock spiraled on Feb. 28, after the company predicted a first-quarter loss stemming from costs to build out company-owned Ugg stores around the world. (courtesy photo)
The flagship store features Deckers’ footwear brands and highlights its recent efforts to build out its own retail infrastructure worldwide. It also shows off Deckers’ so-called “omnichannel” strategy, whereby shoppers can, for example, try shoes on in the store and complete their orders online.

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